- Professional identity
- Undergone a dramatic change
- Invested in hard technology early on
- We are in a new era now
- Our tools are not owned by us
- The web, etc.
- The tools are ubiquitous
- Where is our professional identity?
- Similar to the field of artificial intelligence
- Small demographically
- We are at the end of the behavioral science epic
- We have some interesting new ideas that will become center
- This field will become assimilated unless it deals with these changes
- How we deal with these changes matters
- This is the first time in history where the technology is unlikely to be owned by professionals in our field
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