"The CD as it is right now is dead," Levy said, adding that 60% of consumers put CDs into home computers in order to transfer material to digital music players.
EMI Music is part of EMI Group PLC (EMI.LN).
But there remains a place for physical media, Levy said.
"You're not going to offer your mother-in-law iTunes downloads for Christmas," he said. "But we have to be much more innovative in the way we sell physical content."
Record companies will need to make CDs more attractive to the consumer, he said.
"By the beginning of next year, none of our content will come without any additional material," Levy said.
CD sales accounted for more than 70% of total music sales in the first half of 2006, while digital music sales were around 11% of the total, according to music industry trade body the International Federation of the Phonographic Industry.
CD sales were worth $6.45 billion and digital sales $945 million, the IFPI said.
We need to consider a method of online professional development for training AECT members. This would be conducted via MS Live Meeting. Many AECT members still are not up to speed on weblogs. This would be 1-2 hour professional development sessions. We could charge a small fee to cover the costs of the server. Potentially, we could partner with a university or consortium of universities for professional development credit. Possible topics - Blogs, MS Powerpoint, Aggregators, Others.
Database changes are key. One thing that needs to change is the layers of logins. Right now there are two layers - staff and members. This should change to: A) Sysadmins B) Main office staff C) National Leadership D) Division Leadership E) Members Each should have differing levels of access to the members database. If you are a division leader, you should be able to get a full list of everyone in your division. If you are a national leader, you should be able to get anything you want. Main office staff and sysadmins should be able to get access to what they need.
This is a series of things that need to be considered for changes in response to the revamping of AECT's electronic services. One thing that emerged in discussions with people was there are no good ways to communicate with members. All members are not in divisions. Those who are, some are designated private - some not. Members can opt-in to any division list. Here are my thoughts on what should change: A) There should be an automatic opt-in list that is moderated (Low traffic) coming from AECT headquarters. All AECT members should be signed up for this list. AECT presidents, other national leaders and appropriate people should be designated as moderators for this list. B) A Similar listserv (moderated) for divisions should be established. This list would be moderated by division leadership. If you are in the particular division, you should be expected to be in this list. It would be automatically opt-in. A person joins a division, they are signed up for the list from the division as well. C) A third listserv should be established. This is a free for all for each division. Member-member discussion should be encouraged on this list. This list can be encouraged, or ignored as individual members choose. People can opt-in to this list. What do you think?
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