Hmmm... maybe the piss-poor website, the inability of headquarters staff to take initiatives, the disrespect for membership shown by systematically ignoring work done by members for members, the general dumbing-down and aversion to professionalism by the executive... maybe some of these factors are in play too.
There's two things to be done here, and there's nothing we can do for AECT if we fail to address both issues.
One is to actually improve the services. Then we need to improve the system behind it.
This is where leadership comes in.
HQ may have found by now that there's more to leadership than just telling someone else what to do; there's more to management than simply being in charge of something (or maybe not; betting on HQ evolving from ego-based design decisions to a member-driven rationale is far from a sure thing). We could spend most of our time here playing around with the web pages, trying to square empirically-tested results with a Director of Electronic Services who has categorically rejected THREE research projects done on our behalf (and opted instead to go with art direction by a Staff Cartoonist). But in my opinion, unless we address the underlying managerial and leadership problems that brought us here, we're not going to get anywhere. Michael is right. If we build it they won't necessarily come. I think that's because our members are more concerned with substance than style, and until they see reasons to be part of a community, they will assume we're the same crap in a different wrapper. All the most forward-thinking electronic services policies in the world won't overcome a perception that HQ has low respect for membership and their work. Ted Frick's comments aren't about web page design, they are about a systematic and entrenched disregard for this profession and its practitioners.